Retail

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Inclusive Data and Email Campaign Management Platform for Retail Campaigns

Retail is one of the fastest and busiest industries today. Some of biggest multinational giants work in retail with revenues worth billions of dollars every year. Retail is highly competitive, lucrative and sees some of the smartest innovations day in and day out. It is one of the biggest employers for advertisers, email marketers, and digital marketing agencies. Gaining new customers and keeping customers loyal to a particular brand has become a daunting task today with the proliferation of social media and digital marketing.

Top 250 Rank Name of Company Country of Origin Retail Revenue (US$mil) Retail Revenue Growth Net Profit Margin Return on Assets # Countries of Operation % Retail Revenue from Foreign Operation
1 Wal-Mart U.S. 4446,950 6.0% 3.7% 8.5% 28 28.4%
2 Carrefour France 113,197 -9.8% 0.5% 0.8% 33 56.7%
3 Tesco U.K. 101,574 5.8% 4.4% 5.5% 13 34.5%
4 Metro Germany 92,905 -0.8% 1.1% 2.2% 33 61.1%
5 Kroger U.S. 90,374 10.0% 0.7% 2.5% 1 0.0%
6 Costco U.S. 88,915 14.1% 1.7% 5.8% 9 27.0%
7 Schwarz Germany 87,841 5.8% n/a n/a 26 55.8%
8 Aldi Germany 73,375* 3.7% n/a n/a 17 57.1%
9 Walgreen U.S. 72,184 7.1% 3.8% 9.9% 2 1.5%
10 The Home Depot U.S. 70,395 3.5% 5.5% 9.6% 5 11.4%
Top 10*     1,237,710 4.4% 2.9% 6.2% 16.7** 32.9%
Top 250*     4,271,171 5.1% 3.8% 5.9% 9.0** 23.8%
Top 10 share of Top 250 290.%

The top 10 retailers in the world have not changed positions from 2011. All these top retailers have some common features. Social media and digital marketing are their strengths. They have very systematic and aggressive customer loyalty programs. They are also known for using automation software for many of their marketing practices.

Engagement is the key to brand recognition and recall. Email marketing is one of the most popular means of marketing used in the retail industry. Customers are getting choosier and difficult to coax into sale. As a result, retail companies have to spend more time on fine tuning campaigns rather than wasting it on rapid campaigning and analysis of the results.

Clastic is an effort towards reducing the workload of marketing professionals in an optimized fashion for all possible sales channels in the retail industry. It has capabilities which are specifically designed for achieving higher ROI from marketing campaigns. Data collected by retailers is always fraught with incorrect entries and missing fields. Clastic allows users to upload this data, and also get the entries cleaned and updated.

Most marketing automation software products allow users to do an upload and send email campaigns. But Clastic allows you to append, segment, and then use this data for sensibly targeted email campaigns.

It decreases the time spent on database activities and allows you to focus on the task of campaign analysis with real time reports. It is currently the only prospecting platform on the internet that gives you data and campaign capabilities with a single login.

Capitalize on this combination and ensure that your word is heard by the right prospect.

Single Login for Data and Campaign Management Request for a free trial. You won’t be disappointed.

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