An Introduction to Clastic
Clastic makes the process of attracting prospects, converting leads and creating customers easier, optimum and automated for every small business. Clastic helps you design, analyze, manage and execute email campaigns that are engaging and very cost-effective
Clastic provides inbuilt CRM that’s ideal for your small business requirements, without any charges. There is more! If you don’t have a prospect list ready with you, no worries! You can dig into our partner’s B2B contact database integrated within the tool and find target customers relevant to your business. With lead nurturing you can definitely make your sales funnel leakproof and increase sales opportunities.
The system carries out tasks with agility so as to implement fast campaign optimization, automated up-to-date execution, and real-time efficiency reporting.
Collection of Information
What is a Cookie?
Cookies are small text files that consist of a string of alphanumeric characters. When you visit a website or view an ad, cookies are sent to your web browser and stored on your computer.
A cookie helps the company to track your movements on the website and remember information about your actions like your preferred language, registered login, and theme selection, preferences, etc. With the help of cookies, websites can make your next visit easier and the site more useful to you.
Types of cookies
There are two types of cookies:
Session cookies – A session cookie is also known as an in-memory cookie, it exists only while you navigate the website. These are temporary files, which are erased as you close the browser. When you restart the browser and visit the website that generated the cookie, the website will not recognize you. A new session cookie will be generated for this, which will store your browsing information and will be active until you close your browser. Session cookies do not have an expiration date allocated to them.
Persistent cookies – Persistent cookies also referred as tracking cookies, Instead of expiring when the browser is closed, as session cookies do, a persistent cookie remains on your hard drive until you remove them or they expire. How long a cookie remains on your browser depends on the cookie's complete lifespan (it can be as long or as short as its creators want), its data will be broadcasted to the server every time a user visits the site that it belongs to, or if the user views a resource belonging to that website.
In addition to session cookies and persistent cookies, there are other cookies, such as a SameSite cookie, Third-party cookie etc.
Which cookie do we use?
Web beacons are tiny transparent image file graphics with a unique identifier, identical in function as the cookies, and are used to record the online activities of Web users.
In comparison to cookies, which are stored on a user’s computer hard drive, web beacons are installed invisibly on web pages and are around the size of the period at the end of a sentence. The information gathered from web beacons is not fixed to our customers’ directly identifiable information.
We often get requests to track the activities of users who have clicked on the email links sent by Clastic.
It can be achieved in HTML emails by posting a small image called a web bug or a beacon in the email body. Here is how it works:
- We'll have a dynamic page (beacon.aspx), which outputs a single pixel GIF image (Response Content type = "image/gif")
- The application will inject tag in HTML email body with the above page as the source image. (
- When the receiver opens the email, the email client will show image in the body which will then send a request to above URL to get byte content of image
- In beacon.aspx page, we'll read the query string of the request, which let us know which email was opened.
- So all parameters will be sent via this link to save cookies
Clastic drops cookies via email. Clastic email tags the visitors of clastic.com with anonymous browser cookies. When a user click in the emails received from clastic, we will drop the cookie to user’s desktop or mobile browser. Users are given a unique anonymous identifier via an MD5 encryption.
Through our cookie, we collect, anonymous, Non-Personally Identifiable Information (“Non-PII”). Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system. We collect this Non-PII data in order to deliver more relevant advertising to internet users.
We collect and utilise this information in order to increase the relevancy of the emails being sent to the users. At no point does Clastic stores personal data, such as user’s name or address.
Dropping Cookies via email?
When the cookisation is operated through the emails we send, we insert following mention in all emails prior to the cookie dropping: